Hi, I’m Ayushi.

In 2021 I painted a canvas for a friend. She loved it and told me to put it online, so I did. For months I painted every order by hand: cutting the cloth, painting late into the night, getting each one framed at the shop near my house. Some days there were two orders. Then there were seventy.

When my hands couldn’t keep up, I started drawing on an iPad. That’s when I realised a memory didn’t have to stay on a wall. It could go anywhere. The first thing I made was a small card with someone’s photo on it, meant to sit in a wallet. People still tell me they open their wallet just to look at it.

That’s really what we do. We make small things that keep your favourite people close: a wallet card with your partner’s photo, a caricature of your doctor friend for their desk, a magnet for your mom’s fridge, a little Ganesha for your workspace. Gifts that get used every day instead of being put away in an almirah.

Every design starts in our studio in Delhi. We illustrate in our own style, so your gift captures the person rather than copying the photo. It’s then printed and finished by manufacturing partners we’ve worked with for years, and packed in a box we designed ourselves, so it’s ready to give the moment it arrives.

A few things we’ve always held on to. Your order leaves within 48 hours. If something arrives damaged, or we get something wrong, we’ll replace it. And when you message us on WhatsApp, a real person replies, usually me.

More than 20,000 gifts later, it still feels special every time someone sends us a photo of their gift being opened.

Thank you for letting us be a small part of that.

Ayushi
Founder, The Minimal Strokes

[ Find a gift for your person ]